SERVICES // MARKETING

Copywriting and Content Writing in Stoke-on-Trent

Website copy, blogs, case studies and social posts written in plain English, in your voice, to rank in Google and turn readers into enquiries. No jargon, no filler, and nothing that reads like it was churned out by a machine.

Sales letter and leaflet for a solar energy company

WORDS THAT DO A JOB

Good writing is what turns a visitor into a phone call

Most business websites say the same things: quality service, competitive prices, a friendly team. Customers skim past all of it. What makes them pick up the phone is copy that talks about their problem, shows you’ve solved it before and makes the next step obvious.

We write website pages, blogs, case studies and social posts for trades, construction, industrial and professional firms. We take the time to understand what you actually do, then write it so a customer gets it in seconds and Google understands it too.

Because we also run SEO and Google Ads, every piece is written with a purpose: a search term to rank for, a question to answer or an enquiry to win.


WHAT WE WRITE

Content and copywriting services

Website copy

Home, service and about pages that explain what you do clearly and give people a reason to get in touch.

SEO blogs and guides

Articles built around what your customers are searching for, so your site answers the question before a competitor does.
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Case studies

Real jobs written up properly, showing the problem, the work and the result. The most persuasive content most firms never get round to.

Social media posts

Regular posts with matching graphics, planned ahead so your pages look active without you thinking about it.
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Brochure and print copy

Copy for brochures, leaflets and data sheets, written to fit the design and read well on paper.

Ad copy

Google Ads headlines and descriptions, tested against each other so the best performing message wins.
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HOW WE WRITE

Written by people, checked against the facts

We don’t hand you a pile of generic words. We ask questions, look at your past jobs and talk to you about how you work, so the content sounds like your business and is accurate about what you do.

Every piece is checked before it goes live: facts, prices and claims against what you’ve told us, spelling in UK English, and the search terms it’s meant to rank for.

  • Plain English, written for your customers
  • Your tone of voice, not a template
  • Structured with headings, FAQs and links for Google
  • Facts and claims checked with you before publishing
  • Uploaded and formatted on your website for you
Leaflets for an energy saving company

WHO IT SUITS

Do you need help with your content?

If any of these sound familiar, we can help.

  • Your website copy was written years ago and doesn’t reflect what you do now
  • You know you should be blogging but never find the time
  • Your service pages are a few lines each and don’t rank for anything
  • You’ve done great jobs but have nothing on your site to show for them
  • Your social media pages haven’t been updated in months
  • You want content that supports your SEO and Google Ads, not just fills space

HOW IT WORKS

How we work on your content

01 We get to know you

A proper chat about your business, your customers and the jobs you want more of.

02 We plan it

We research what your customers search for and agree a list of pieces, so every one has a purpose.

03 We write and check

We write each piece, check the facts with you and make any changes you want.

04 We publish it

We format and upload it to your site, link it up properly and track how it performs.

WHAT CLIENTS SAY

Don’t just take our word for it.


QUESTIONS

Content and copywriting questions

One-off pieces are quoted up front so you know the cost before we start. For regular content, most clients use a monthly retainer, starting from £420 for 7 hours a month.

That’s the aim. We talk to you first, read what you’ve already got and write in your voice. You see everything before it goes live and can change anything you like.

We use tools to help with research, but every piece is planned, written and checked by us, for your business. Google rewards content that’s genuinely useful and accurate, and so do your customers.

Consistency matters more than volume. One or two genuinely useful pieces a month will do more than a stream of thin posts. We’ll suggest a pace that suits your budget and your market.

Yes. We can write for any website, and if you’d like, we’ll upload and format it for you on WordPress, Wix and most other platforms.

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LET’S TALK

Let’s build something that sets your business up for what’s next.

Fill in the form and I’ll come back to you within one working day with an honest answer and a fixed quote. Rather talk? Just call.