SERVICES // BRANDING & LOGO DESIGN

Branding and Logo Design in Stoke-on-Trent

Logos, brand identities, rebrands and van livery for trades, construction and professional firms. We design logos that work on a phone screen, a site board and the side of a van, and give you everything you need to use them properly.

Business card for a chartered surveyor and expert witness
BRANDING AND LOGO DESIGN STOKE-ON-TRENT

Your brand is how people choose you before they’ve met you

Before anyone rings you, they’ve already formed an opinion. They’ve seen your van, looked at your website, been handed a quote or driven past a site board with your name on it. Your brand is what ties all of that together, and it’s often the difference between being the firm they call and the one they scroll past.

A lot of the businesses we work with have been trading for years on a logo that was knocked up quickly when they started. The work has grown, the team has grown, but the brand hasn’t kept up. We fix that, in a way that suits how you actually work.

We look after more than 200 businesses, mostly trades, construction, industrial and professional firms across Staffordshire and Cheshire, and most of our new work comes through recommendation.

WHAT WE DO

Branding and logo design services

Everything you need to look like one joined-up business, from the logo to the livery.

Logo design

A logo built to work everywhere, from a social media icon to a four metre site banner, tested small and in one colour before you sign it off.
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Brand identity

Colours, fonts, logo versions and simple guidelines, so your team, your printer and your sign maker all use the brand the same way.

Rebrands and refreshes

A careful update for a brand people already know locally, or a fresh start when the old one is holding you back. We’ll tell you honestly which you need.

Stationery and documents

Business cards, letterheads, email signatures, quote and invoice templates that make every bit of paperwork look professional.

Vehicle livery

Van graphics and fleet livery designed, produced and fitted locally. Your vans are seen by more people than your website.
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Signs and workwear

Office signs, site boards and logos set up for embroidery and print, so your brand looks the same on the building, the board and the team.
BUILT TO BE USED

A logo that works on a van, not just on a screen

Our studio has its roots in the print trade, so we design brands with the real world in mind. A logo with hairline detail disappears when it’s cut in vinyl or stitched on a polo shirt. A colour that glows on screen can come out flat on a site board. We test for all of that before you see a final design.

When we’re done, you get a set of files and a short guide that your printer, sign maker, embroiderer and web developer can all use without coming back with questions.

  • Logos tested at small sizes and in one colour
  • Full colour, one colour and reversed versions for every use
  • Vector files for signage, vinyl and embroidery
  • Colour references for print, screen and paint
  • A simple brand guide in plain English
Brand identity and stationery for a property business
HOW IT WORKS

How a branding project runs with us

01 We listen first

A proper chat about your business, your customers and what you want people to think when they see your name.

02 We look at your market

We look at your competitors and your area, so your brand stands out for the right reasons rather than just looking different.

03 Concepts and refinement

We present design routes with the thinking behind them, then refine the one you choose until it’s right.

04 Rolled out properly

You get every file you need, and if you want us to handle the stationery, signs, livery or website, we’ll take it from there.
WHO IT SUITS

Is it time to sort your brand?

We’re not a big London branding agency and we don’t try to be one. We’re a practical studio for businesses that need their brand to do a job: win work, look professional on site and make it easy for customers to choose them. If any of these sound familiar, we should talk.

  • You’ve been running on a logo a mate knocked up years ago and it’s starting to hold you back
  • Your vans, website and paperwork all look slightly different from each other
  • You’re bidding for bigger contracts and want to look the size of the work you’re after
  • You’ve merged, rebranded or taken on a new business and need one clear identity
  • You’ve got new vans arriving and want livery that makes the phone ring
  • You’re starting a new business and want to get it right first time
ONE BRAND, EVERYWHERE

Branding that carries through to everything else

A brand isn’t just a logo. It’s the feeling customers get every time they come across you, whether that’s your van at the lights, your quote landing in their inbox or your website on their phone. When those things don’t match, people notice, even if they can’t say why.

Because we also do graphic design, print, websites, SEO and Google Ads, the brand we create for you carries straight through into everything else. And because we don’t disappear after the job’s done, we’re here when you need another van doing or a refresh down the line.

BRAND WORK

Logos, stationery and print we’ve designed

Brand identity for a classic and prestige car dealer
Business cards and price list for a hair salon
Branded leaflets for a farm shop and butchers
Brand identity for an angling products company
Opening leaflets for a nail salon
Leaflets for a car sales and servicing garage
Brand identity for a classic car restorer
Business cards for a property photographer
Leaflets for a dog grooming business
Brand identity for a transport and logistics company
Sale leaflets for a flooring supplier
Brand identity for a property services company
WHAT CLIENTS SAY

What our clients say.

QUESTIONS

Branding and logo design questions

It depends on what you need. A logo on its own starts from £200, and a full brand identity with colours, fonts and guidelines starts from £600. We’ll talk through the brief first and give you a clear fixed quote before any work starts.

If your brand has recognition locally, a careful refresh can tidy it up without losing what people already know. If it’s actively putting customers off or doesn’t fit the business any more, a fresh start is usually the better call. We’ll be honest about which route makes more sense.

Branding is deciding how your business looks and sounds: the logo, colours, fonts and the rules for using them. Graphic design is putting that brand to work on brochures, leaflets, signs and adverts. We do both, and they work best together.

You’ll get your logo in every format you need: vector files for signs, vinyl and embroidery, PDFs for printers, and web-ready files for your website and social media, plus a short guide explaining which file is for what.

Most of our clients are in Stoke-on-Trent, Staffordshire and Cheshire, which is handy for livery fitting and signage. But branding works fine at a distance, and we work with businesses across the UK.
RELATED SERVICES

Put your brand to work

Product catalogue cover for a manufacturer

Studio Alex

Graphic design

Brochures, catalogues, leaflets and signage built from your brand.

Take a look

Website design shown on a desktop monitor in a home office

Websites

Web design

Websites built around your brand, designed to rank and win enquiries.

Take a look

Hexagon pattern van wrap for a motor garage

Print

Vehicle livery

Van graphics and fleet livery designed, produced and fitted locally.

Take a look

LET’S TALK

Let’s build something that sets your business up for what’s next.

Fill in the form and I’ll come back to you within one working day with an honest answer and a fixed quote. Rather talk? Just call.