Real results for real local businesses

WSC Engineering is a specialist engine machine shop in Rugby, doing everything from cylinder head work to full race engine builds. It’s a niche service, and the right customers are spread right across the country, so the ads had to find enthusiasts and trade buyers without wasting money on people looking for a quick service.

We set up a Performance Max campaign around their real workshop photos and the jobs they actually want: engine builds, head porting, boring and honing. Calls, emails and enquiry forms are all tracked, so every pound can be traced back to a conversation.

Classic to Current Transmissions rebuilds automatic and DSG gearboxes in Leek. Most of their customers have just been quoted thousands for a new gearbox by a main dealer, so the message had to be simple: we repair the fault instead of replacing the whole unit.

We built them a new website with a page for each type of gearbox, then launched a Performance Max campaign written in their words, using their own workshop photos and logo.

GW Surfacing & Groundworks lays tarmac drives, block paving and car parks around Stoke-on-Trent. Their budget is small, so every pound has to work hard.

We built a Performance Max campaign around their best finished jobs, a ‘no upfront payment’ message and a WhatsApp button, because that’s how most homeowners like to send a photo of their drive.

Town & Country Pest Control is based in Leek and covers Staffordshire, Derbyshire and Cheshire. We built their website with a page for each town they cover, and we run their Google Local Services Ads, the listings right at the top of Google where customers ring or message the business directly.

Someone with wasps or rats wants help today, so being first on the page matters. The ads sit above the normal search results most of the time, and the town pages and pest guides pick up the searches the ads don’t.