SERVICES // MARKETING

A digital marketing agency in Stoke-on-Trent that talks plain English

SEO, Google Ads and ongoing marketing support for trades, construction and professional businesses. We research before we recommend, track what matters and tell you straight what is working.

Google Search Console traffic report for a client website
WHY IT MATTERS

Marketing that wins work, not just clicks

Most of the businesses we look after did not set out to become marketers. They are electricians, groundworkers, engineers, surveyors and hauliers who are good at what they do and busy doing it. As a digital marketing agency in Stoke-on-Trent, our job is to make sure the right people find them, trust them and pick up the phone.

That means starting with the basics. Is your website quick, clear and easy to use on a phone? Does Google understand what you do and where you do it? Are enquiries being tracked, so you know which ones came from search, which came from ads and which came from a van parked on a driveway? Without those answers, any marketing spend is a guess.

We look after 200+ businesses across Staffordshire, Cheshire and beyond, and most of our new work comes through recommendation. That only happens when the marketing actually earns its keep. So we keep it practical, we keep you in the loop and we never hide behind jargon.

WHAT WE DO

Three ways we help you get found

Some businesses need one of these. Most do best with a mix. We will tell you honestly which ones make sense for your trade, your area and your budget.

SEO

Local SEO that helps you show up when people nearby search for what you do. Technical fixes, page content, Google Business Profile and steady improvement over time.
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Google Ads

Carefully set up campaigns with proper conversion tracking, so you can see what each enquiry costs and stop paying for clicks that never turn into work.
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Marketing Support

A monthly retainer for the jobs that keep slipping: social media graphics, email newsletters, website updates and ongoing design support from people who know your brand.
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WHO IT SUITS

Marketing support for small business owners who are short on time

You do not need a marketing department to market your business well. You need someone who understands how your customers search, what makes them trust a firm and what makes them get in touch. Then you need that work done consistently, month after month.

We work best with owner-run businesses that want a straight answer and a steady hand. Some come to us with a new website and want it to start pulling its weight. Others have tried an agency before, signed a long contract and never really knew what they were paying for. We do things differently: clear reporting, no mystery and a real person to talk to.

  • Trades and home improvement firms
  • Construction, civils and groundworks
  • Engineering and manufacturing
  • Haulage, plant and agriculture
  • Professional services such as surveyors and consultants
Skip hire company website on two phones
HOW IT WORKS

How we approach your marketing

01 Listen

We start with a conversation about your business, the work you want more of, the areas you cover and what has or has not worked before.

02 Research

We look at your website, your Google presence, your competitors and the searches people actually make. Then we recommend, not before.

03 Fix the foundations

Tracking, site speed, Google Business Profile and page content come first. There is no point sending people to a site that does not convert.

04 Grow and report

We run the agreed work each month and send clear monthly reports, so you can see enquiries, costs and progress in plain English.
WHAT YOU CAN EXPECT

What working with our studio looks like

We would rather do a few things properly than a dozen things badly. Whichever services you choose, these are the standards we hold ourselves to.

  • Conversion tracking set up so calls, forms and emails are counted
  • Monthly reports that explain results, not just list numbers
  • Honest advice, including telling you when something is not worth the spend
  • Work built around your existing website, whether it runs on WordPress or Wix
  • A studio that is easy to get hold of on 01538 822123 or [email protected]
  • No ranking guarantees or inflated promises, just steady, measurable work
COSTS

What to budget for

Every business is different, so we quote after we have looked at where you are now. As a rough guide, these are the starting points. All prices exclude VAT.

SEO

From

£225 a month

Monthly local SEO, including on-page work, Google Business Profile and reporting.

Ask about this

Google Ads management

From

£150 a month

Monthly management fee. Your ad spend is paid directly to Google and is separate.

Ask about this

Marketing support retainer

From

£420 a month

A set amount of design and marketing time each month for graphics, newsletters and updates.

Ask about this

WHAT CLIENTS SAY

Don’t just take our word for it.

QUESTIONS

Digital marketing questions we get asked

It depends on how quickly you need work and how competitive your trade is locally. Ads can bring enquiries in quickly while you pay for them. SEO builds slowly but keeps working. Many businesses use both, and we will tell you honestly which makes sense for you.

There is no single right figure. It depends on your area, your trade and how much work you can take on. We would rather start with a sensible budget, prove it works with tracking, then grow it.

No, and you should be wary of anyone who does. Nobody controls Google’s results. What we can promise is careful, consistent work and clear reporting on what is changing.

No. It runs month to month and you can stop with 30 days’ notice. We would rather keep you because the work is paying off than because you are tied in.

Yes. We work with WordPress and Wix sites all the time. If there are problems holding the site back, we will flag them and explain the options.

We set up conversion tracking so enquiries are counted, then send monthly reports showing what came in and where from, written so they make sense to a busy business owner.
RELATED SERVICES

Marketing works better with the right foundations

Website design shown on a desktop monitor in a home office

Websites

Web Design

Fast, mobile-first websites built to rank and convert.

Take a look

Business card for a chartered surveyor and expert witness

Branding

Branding

A clear, consistent brand that makes your marketing recognisable.

Take a look

Google Search Console results for a skip hire company website

Results

Case studies

Real results for local businesses, with the numbers straight from their accounts.

Take a look

LET’S TALK

Let’s build something that sets your business up for what’s next.

Fill in the form and I’ll come back to you within one working day with an honest answer and a fixed quote. Rather talk? Just call.