MARKETING // GOOGLE ADS

Google Ads management in Stoke-on-Trent that tracks every enquiry

PPC management for trades, construction and professional businesses. Careful set-up, sensible budgets and honest reporting on what your ads actually bring in.

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Call 01538 822123

Demand Gen ad for an IBM storage partner shown on a laptop and a phone feed

WHY IT MATTERS

Stop paying for clicks that never become work

Google Ads can put your business in front of people at the exact moment they are looking for what you do. Done badly, it can also burn through money on the wrong searches, the wrong areas and the wrong times of day. Good Google Ads management in Stoke-on-Trent is the difference between a steady flow of enquiries and a monthly bill you cannot explain.

We see a lot of accounts that were set up quickly and left running. Broad keywords, no negative keywords, no conversion tracking and ads pointing at a homepage that does not answer the question. Fixing those basics often makes a bigger difference than spending more.

Our approach is simple. Track what matters, target carefully, send people to pages that convert and report back in plain English.

RESULTS

Ads that pay for themselves

Real numbers from Google Ads accounts we manage. We judge ads on the leads and orders they bring in, not the clicks.

13.7x

return on ad spend: every £1 brought back £13.70 in online orders

Skip hire company

more leads than the same three months last year

Paint protection film studio

-71%

lower cost per lead over the same period

Paint protection film studio

£4.77

average cost per lead over the last three months

Pest control company

Figures from Google Ads for accounts we manage: the last 90 days compared with the same period a year earlier. Skip hire figures are from the client’s online shop for October 2026 so far.

WHAT’S INCLUDED

PPC management, done properly

Keyword and area research

We build campaigns around the searches that lead to real jobs, in the towns you actually cover, and exclude the ones that waste money.

Conversion tracking

Calls, form fills and email clicks tracked properly, so you know what each enquiry costs rather than just how many clicks you bought.

Landing pages

Ads work best when they lead to a page that matches the search. We can improve existing pages or build focused new ones.

Ad copy

Clear, honest ads that say what you do, where you do it and why someone should pick you.

Ongoing management

Regular checks on search terms, bids and budgets. We cut what is not working and put more behind what is.

Monthly reports

A plain-English summary each month: spend, enquiries, cost per enquiry and what we changed.

FOR TRADES

Google Ads for tradesmen and local service firms

Trades have a particular challenge with ads. You want enquiries for the work you do best, in the places you can reach, at a volume you can actually handle. A plumber does not want to pay for clicks from someone two counties away, and a groundworks firm does not want domestic patio enquiries if they only take commercial jobs.

We set campaigns up around those realities: tight service areas, schedules that match when you can answer the phone and keywords that reflect the jobs you want. If you are fully booked, budgets can be paused or reduced. If you need to fill the diary, we can lean in.

Location targeting around the areas you cover
Ad schedules that match your working hours
Call tracking so phone enquiries are counted
Easy to pause or scale with your workload

Demand Gen ads for a paint protection film studio shown on a laptop and a phone

HOW IT WORKS

How we set up and run your campaigns

01 Talk it through

Which jobs, which areas and what a good enquiry is worth to you. That shapes everything else.

02 Review or build

If you already run ads, we audit the account first. If not, we research and build campaigns from scratch.

03 Track and launch

Conversion tracking goes in before launch, so every enquiry is counted from day one.

04 Manage and report

We monitor, refine and send monthly reports so you always know where your money is going.

COSTS

What Google Ads management costs

There are two parts to the cost: what you pay Google for clicks, and our fee for managing the account. Your ad spend goes straight to Google, on your own account, so you always stay in control of it. All prices exclude VAT.

Account set-up or audit

From

£250

Research, campaign build, conversion tracking and ad copy, or a full review of an existing account.

Ask about this

Monthly management

From

£150 a month

Ongoing optimisation, search term checks, budget control and monthly reports.

Ask about this

Ad spend

From